This quote from the new president of SITE, the Society of Insurance Trainers and Educators. Sandy Masters kicked off our conversation this afternoon at the end of the initial meeting of the SITE Connect Ambassador program.
The Ambassador Program was developed to coincide with the launch of their new online Community, SITE Connect, created by introNetworks. Her idea is to enlist the help of enthusiatic volunteers in the organization to manage the ongoing conversations and activities of the community.
This is a great idea and I love the name, Ambassadors. It has a great tone and sets them up for success. It has a cleaner ring than Community manager, the current name for that role.
Sandy is actually volunteering herself as President and is devoting her efforts full time to SITE for her term. She is actually carrying on an initiative set out by her predecessor, Karen Scott, and is very passionate about the power of community to connect the members.
Specifically they have 1000 members in the organization, but only 250 get to the annual meeting, they believe that SITE Connect will engage all of the members, not just the meeting attendees. The Ambassador program is a great strategy to assure success of the community effort. I applaud them of this innovative approach.
Friday, January 16, 2009
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