Playing in our own sandbox

Had a great meeting with my team today to think about how we could use our own smart social network to maximise the value we are deleivering to our current custoemrs in addition to those propsects that find us using Google Search.

Turns out that in a short two hour period I was able to recast the Testdrive (Link Here) to serve as an information portal for our clients, tips and tricks etc, as well as a place for our Partners and Affliates to be a part of the conversation as well.

Now the interesting dynamic is that we know that all of our competitors are in the site as well. So, in an effort to be completely transparent, we let them see how we are taking a leadership position in this type of communication and not booting them out. Ah, one nuance here, we have something we call the Pin Visibility Matrix that allows us to show/hide/cloak any type of user, so we have used that to our advantage. I won't go into who/what we are cloaking - but we are.

Also, we got the idea of using the Pins to show more than just People, and added our Favorite Books to the Community. This has been pretty cool, we are getting suggestions from others on books to add and it just highlights another cool feature of the platform.