Sunday, January 3, 2010

An Evening with Chef Roberto Cortez

Chef Roberto Cortez

Each New Years' my wife and I exchange a present that has an importance and significance to each of us and has become a cherished tradition that we look forward to during the week between Christmas and New Years. This year she found the most amazing gift and something that I can share with everyone. It was a three hour private cooking lesson with Chef Roberto Cortez. You may not have heard of him - but you will. He was featured in Santa Barbara Magazine in December '09, which is how Kymberlee heard of him. He is known for his cooking classes in Montecito and private dinners for no more than 20 guests. He is also famous for the celebrities he has been a private Chef for including; Paul Allen, Antonio Banderas, Melanie Griffith and Eddie Murphy.

But he had never done a one-on-one lesson until now. Kymberlee convinced Chef that it would be a great experience for him and me, as I was a chef for many years before getting involved in software in the mid 80's (at Wavefront and now at introNetworks).

It started with a pre-class phone call on New Years day. Roberto called to asked what the focus would be on, as he was creating a lesson plan specifically for me. I said that I really wanted to focus on presentation and plating, as that is that part of the meal that typically eludes me. He said he would bring everything he needed and all I had to have ready was an open mind and willingness to see things in a different way.

Chef Roberto preparing Fontina Cheese w/Black Truffle Sandwich Garnish

The idea for the evening was to think about food differently, and to think more about the plate and the composition of the foods on it. To think of it as a palette for that anything else. One tip that was counter intuitive to me was to not think 'small plates' for the artistic 'small' portions, but larger plates to 'frame' the food.

He produced a series of six dishes and two desserts with ample instruction throughout the entire process. Over three and a half hours later we had consumed some amazing tastes and I had learned a lot of new tricks.

We started with the simple of idea of how to transform a soup into something more magical and interesting. Of course with this class being on plating and presentation, we didn't skimp on taste, as Chef had prepared most of the ingredients in advance, so that we could focus on the last steps of the process. He had prepared an artichoke broth made from roasted fresh artichoke hearts. From this he taught me the first trick, Foaming. He took the warmed broth and added about a tablespoon of unsalted butter, then using an immersion blender (stick blender) he worked on the edge of the broth and quickly whirled up at least a cup of foam on the top of the broth. He stressed that you really want small, tight bubbles, as they will last ten minutes, enough time to plate and get the dish to the table. The garnish for the soup was a simple grilled cheese sandwich made with fresh brioche using Fontina and black truffles (yea, I know, grilled cheese will never be the same).

The trick here is in the presentation. Using a pair of Bodum tea cups, he ladled the broth into them, then topped with the foam and finally the sandwich, cut into a finger sized bite, poised on top of the cups.

Artichoke Soup with Grilled Cheese Sandwich

The effect was perfect. The flavors sublime and the perfect start to our evening.

The next course was a salad, but I think that I will be thinking differently about salads going forward. This was a combination of many elements and gave us a better glimpse into Roberto's philosophy of dining. He suggests that after three bites of most foods we become bored. He calls it pallate fatigue. So, to combat this, he thinks hard about 'how' someone is going to eat the food and suggests that I do the same. Here is the final dish, and I show it now to illustrate this point. He serves the plate vertically positioned in front of the diner with the expectation that the salad will we consumed from the top down towards the diner. The flavors then combine in layers from light and sublime, with an emphasis on changing textures throughout.

Pear and Brie Salad ala Cortez

The first thing to go on the plate was a long drizzle of Maple Syrup, he says that the woodiness of the syrup would provide a solid base. On top of this he positioned a Pear Panna Cotta (small mound at the top of the plate), then a Brie/Basmati Rice Creme shaped in a quenelle form (the idea here is a playful deconstruction of the classic Brie/Pear Salad).

At the top of the plate you see a single line of walnuts, drizzled with walnut oil to further accentuate the woodiness of the salad. A simple vinaigrette was prepared with rice wine vinegar, fresh thyme and olive oil - it has exactly the right consistency as the olive oil was drizzled in drop by drop as Chef rapidly whisked it in. Finally a fine dice of fresh pear was scattered along the line of vinaigrette and syrup with a few sprigs of microgreens at the end (so it could be called a salad).

The idea then is to start at the top and work towards you, experiencing each flavor in combination, the textures blending smoothly together, giving the crunchiness of the greens and nuts a stark contrast to the creaminess of the Brie/Basmati quenelle and the zestiness of the Pear Panna Cotta.


Amazing, and we were only two courses in.

Chef then asked if I liked Risotto. I answered with an enthusiastic 'Yes!' and he then went on to say that he was going to change how I prepared Risotto forever. He started by saying to never use Arborio Rice, but instead to use Carnaroli Rice instead as it had much better quality for absorbing liquid while retaining it's shape and texture. He had par-boiled some earlier in the day and taught me how to finish it off at service.

He warmed the rice and slowly added stock to it, "cooking it like pasta," he said, constantly checking it until it was al dente. He then drained it and returned it to the pan and over the period of five minutes stirred in butter until a smooth emulsion had formed and a creamy texture had emerged. He added about a half cup of grated (domestic) Parmesan to to finish the Risotto. He noted that aged Parmesan tends to be too strong and overpowers the dish.

Next he showed me how to use the foam trick again - this time on a mushroom broth that he had made from Shitake Mushrooms. The broth was heated, a nob of butter added, and the immersion blender proceeded to do it's job, quickly.

He had also prepared a Syrah and fresh Ginger sauce as a garnish as well as small bit of Italian Salume diced into 1/4 inch pieces.

Risotto with Mushroom Foam, Syrah Ginger Sauce and Salume

Notice how the Risotto is covered in the Mushroom foam and encircled with the Syrah Ginger sauce. A straight line to offset the circles is made with the Salume and microgreens are added as a counterpoint and contrasting color.

The dish was amazing and probably the best and lightest Risotto I had ever tasted. Kymberlee does not eat Risotto (usually) as it is heavy and filling, this was the complete opposite.

But we were not done. Now it was time for a lovely bite of Foie Gras.

Here was another chance for him to go deeper on his philisophy of taste and texture. He had made a caramel that was barely sweet, but perfumed with Thai White Cardamom. This caramel was warmed and whisked to silky smoothness at service and placed in the bottom recess of the platter. He then brought out a small square of Fois Gras mousse that he had leftover from a Tasting Menu he prepared in LA on New Years Eve. What a treat. He finely minced some chives and dipped the square into the chives and set it into the swirl of caramel. He then took out a container of 1/2 inch squares of cooked bits of puff pastry. He makes all of his own puff paste (He was also trained as a Pastry Chef). He selected the perfect red bit of microgreen and perched it atop the chives and then put a pinch of sea salt on the top. (I offered him our hand harvested Kauai Sea Salt that we brought back from our recent trip to the Islands for our Anniversary).

Fois Gras with Cardamom Caramel

This may have been one of the most intruguing morsels of the evening.

Next, Chef wanted to teach me a technique called Pan Roasting. The idea is to slowly (on medium heat) cook a piece of protein (in this case a lovely piece of Black Cod) and build of layers of caramalization without overcooking the meat (or fish). Once the protein is 80% to temperature, you add in 2 nobs (tablespoon sized pieces) of butter, 2-3 smashed pieces of garlic (skin-on) and fresh herbs (this evening was thyme from the Santa Barbara Farmers Market that I had on hand).

Tilting the pan towards you, you use a spoon to baste the protein with the melted butter, you do this rapidly, completely covering and finishing the cooking of the fillet. This has the wonderful effect of doing what a few hours in an oven do with thorough basting. It imparts a sublte flavor and thin coating to the meat that is quite amazing.

We also did a Chicken Breast in this manner and I captured the technique using my Flip Camera.



After the meat has cooked, he takes it out of the hot pan and lets it rest on a plate for 5-8 minutes. This allows the meat to complete cooking. He had a great little tool that he used to check the internal temperature of the fish - a cake tester - a thin piece of steel that could be inserted into the cooked fillet, then placed against his lower lip. If cold, it was not done, if warm, it was done perfectly, if hot, it was overdone and he would have started over.

Black Cod with Ponzu Vinagrette

The assembly of the plate was to place the fillet in the recess of a large platter, then he added a bit of Ponzu to the thyme Vinaigrette and put a few spoons around the Black Cod. He then brought out a prepared mixture of Panko bread crumbs that had been roasted off with some Serrano Ham and Pancetta. (Just a hint of the meat in the crumbs). This was then sprinkled on top of the fish, giving it a crust that was exactly the right counter balance to the silkiness of the Cod.

I have to say, I have never tasted a fillet like this in my life. The chicken that he did alongside the Cod (so that I could see how the technique would work on a meat) was perfectly cooked in the same Pan Roasting manner, however with fresh Rosemary instead of Thyme in the butter basting.

This concluded the savory portion of the evening and so far I had learned quite a lot (and no I am not telling all in this blog.)

It was now time for Dessert.

The first dessert was an opportunity for Chef to talk more about his plating philosophy. That is to integrate surprise and uniqueness whenever you can. He brought out a small (four inch oval) Dutch Oven and placed it on a napkin in the center of the large white plate. This was then the palette on which he presented the dessert.

The dessert was compsoed of a simple square of coconut gelee that he had made earlier. A few toasted sesame seeds, a sliver of candied lemon peel and a chiffonade of mint leaves were placed on top of each square and then placed into the Dutch Oven. The cover was attached as the plate set before us. He suggested that this be served to each couple at a dinner party and the surprise of opening the oven to find this two incredible morsels would be a fitting end to a meal.


But, we were not done yet. Chef has a fascination with Chocolate, so much so that he has a chocolate sponsor Amedei and raves about them, as well he should. The final course and lesson for the evening was an amazing composition of sweets and chocolate that was stunning.

Chocolate ala Cortez

There was an amazing amount of complexity in this dish, but it was all about the final composition as our focus. In the upper left you see a quenelle of chocolate creme placed on a bed of chocolate cake powder. Three white dollops of thickened Yogurt are drizzled with Maple syrup and a trail of Malt Powder intertwines with a Glace au Chocolat Noir (dark chocolate sauce like you have never tasted before.).

The colors are enchanting, the yellow of the Maple contrasts with the white and darks and all pop off the plate. This was what I wanted to learn about.

After three and half hours of instruction, two hours of video and quite a few stills we declared victory. I wish that Chef was not leaving for his next adventure, this time to Berlin to work with a group fo designers on a completely new concept in high end dining, as I am sure I would love at least another class and a chance to have him prepare a meal for a group of friends. I hope that he returns to Santa Barbara, as he has quite a few fans here, and now two more.

We are convinced that we will be reading more about Chef Roberto Cortez in the coming months and years and will now be follwoing him on Twitter and reading his Blog.

Thanks Chef.







Friday, November 27, 2009

Social Search in the context of Social Learning

(Written as an explanation of introNetworks' Smart Search for @marciamarcia)

Do we know what are people looking for?

Thinking of how someone would potentially search the enterprise network before the network is built is a critical piece of the puzzle for those contemplating putting in a social network (or more appropriately, a knowledge network).

This thinking comes in the form of a series of Users Stories that articulate how a variety of people will take advantage of the knowledge network in explicit detail. What types of problems will they expect to solve, what type of knowledge can they easily extract, how effectively can they sort through thousands of individual profiles to find a finite set of skills in seconds? Every organization is different and one size will not fit all situations, making these User Stories as targeted as possible.

Is there a better way to capture profile information?

Extracting information that will be the basis of the knowledge network and searchable as described in the User Stories becomes the next challenge for the network designer. It is important to be able to customize the user profiles so that experiences, skills, challenges, values, expertise, personal and professional interests are user-submitted in an environment that is trusted and doesn't leave users feeling vulnerable. In this type of environment they are open, honest and forthcoming. It is vital that the profile be rich in content and completed in the context as described by the various user stories that have been compiled. When users give weight to each attribute in their profile by attaching importance, the overall quality of the network is increased tremendously.

Searching smarter.

With thousands of these nearly encyclopedic profiles that have been designed to capture the essence of what’s important to the specific needs of the organization, the potential to drill down with finite search criteria becomes a matter of a few clicks of the mouse. Imagine being able to isolate the population of 12,000 employees down to the 145 people with expertise in task management, and further tighten the criteria to those that also have a background in the energy industry and have taken a course in Delegation – which nets a much smaller list of 12 people. This is a much more actionable list and also allows the searcher to learn even more about these 12 people before reaching out to them, as the profile contains much more information than was searched for – this allows the user to use reasoning and experience to find the one or two perfect people for a project, or to pose a question to, in minutes, not hours or days.

Planning for actionable business intelligence

We believe that thinking ahead, knowing what your users will be searching for, and how you will use that information to further the goals of the organization are critical to the success of the design, implementation and sustainability of an enterprise knowledge network.

Thursday, November 19, 2009

Getting out from behind the desk

I have just arrived back in Santa Barbara from a whirlwind three day trip to NYC to visit clients and prospects. Having time to meet people face to face has become very rare in this time compressed age we live in. We are a networking company, and focus on helping people improve their relationships with their clients, employees, partners and prospects - yet we rely on GoToMeeting, GoToWebinar, email, Twitter, and our own client Community to stay in touch.

How refreshing, exhilarating and more effective it is to talk face to face. Yet, it is not scalable, especially when there are so many people to interact with. We were able to accomplish two substantial interactions each day, and had ample time to dig deep on issues related to Community that an hour online session doesn't allow for.

When we do online meetings, either presenting or attending, there is a 100% chance for distraction. Other windows, email, Blackberries, IM, people walking into the office, etc - all compete for mindshare. When you are in a live meeting you have a better than 99% chance of having 100% attention - though there is more and more the new aspect of distraction of Blackberries vibrating all over the table during the meetings - but social / business etiquette aside, you can look into people's eyes so much better.

It is estimated that 50-70% of communication is non-verbal. Being able to watch body language, facial expressions, all combine to give greater context to the conversation. I know that the meetings this week and the gains made in the individual relationships are more than 50-70% better as a result of us being there in person.

So, what did I learn? Get out more often. Make it a priority, no matter how much I hate dealing with the TSA, taking off my shoes and refilling my Metro Card at the Subway - being directly connected to the people that are helping us grow our business, that add life to what we do everyday is the most important thing to remember.

Tuesday, November 10, 2009

Great End to the Learning 2009 Conference

Well this has been a great week - many blog posts to come - but most important, the final party featured the top Beatle tribute band in the country, Fab Faux - wow. 1,300 attendees rocked the house with 90 solid minutes of excellently performed Beatles tunes.

I was able to record almost the entire set - hey, I had to dance a little bit, and it was hard to record and tap my toes at the same time. These were all shot with a MinoHD camera - the blog doesnt' show the whole width of the HD (must fix that someday...), so double click and it will take you to YouTube and you can watch it in it's full glory. Audio came out great!

Here you go - 12 songs, in their entirety, starting with Back in the USSR.





































And the Encore

Monday, August 24, 2009

Community Manager - That's a Job? You bet.

I keep coming back to an analogy that I have made many times in the past several months that may help us all. Remember the first web site you saw? Was it in ’96, ’98, earlier? That website was an act of faith on the part of someone who convinced someone else that they (the organization) needed one. So they got some smart technical guys to code up the site and viola – they were ‘on the world wide web’.


This was status quo for about a year, most websites didn't change content, didn't manage traffic, didn't really do much of anything except trumpet the fact that they were ahead of the pack. This changed over time as people saw that the content needed to be freshened, and that audiences demanded more. Going back to the original developers become very expensive, especially to do things like text changes.


A new job was born – the Web Master. Someone who became facile at the rapidly developing set of available tools. This job DID NOT EXIST prior to this time. Now when you ask an organization about their Webmaster, they may tell you they have two or three or a team of 12.


We are at such an inflection point today with online communities, social networks, social media and all of the related technologies. This explosion in the tools, the rapid adoption across the general population (some reports suggest that 1 in 6 will be using these tools globally by 2012) and the ease at which a social media strategy can be implemented has us at another inflection point. Enter the Community Manager. Once you have discovered your social media strategy, built it out and launched it, you will definitely need to focus ongoing attention to the care and feeding of all of the aspects of it.


This reality is causing many to postpone efforts or to try to find another way. I would suggest that is like planting a garden and hoping you don’t get any weeds, that none of the plants need watering and that you never have to prune them if they do live. It is not realistic.


That is why we will focus on understanding the work related to running a successful online community this Thursday with webinar to listen to a panel of professionals discussing what they know a lot about: Managing Online Communities.


For the past seven years at introNetworks, our focus to date has been on crafting and launching the community, with a more casual approach to managing, or tending it. In the past six months I have been focusing on why such a casual attitude and I believe that in most cases people just don't know what to do. Many are making it up as they go along, as they have been tasked with task of managing the masses, and don't have the background or temperament or more importantly, the time to do the job well.


That's why this month I thought we would focus on answering these five questions:


· So what does a Community Manager do all day?

· Why is having a community manager so critical?

· What are the characteristics of a great community manager?

· What is appropriate to expect from a community manager?

· What happens when you don't have a community manager?


And to help us better understand the answers, we have these experts joining us:

· Moderator: Jim Storer 


o Co-Founder, The Community Roundtable,
blogging at JimStorer.com

· Rachel Happe 


o Co-founder, The Community Roundtable,
blogging at TheSocialOrganization.com

· Howard Wahlberg


o Asst. Executive Director, Community Manager,
the National Science Teachers Association

· Amber Naslund

o 
Community Manager, Radian6,
blogging at AltitudeBranding.com and AmberNaslund.com

· Mark Sylvester
 (me)

o Co-founder, CEO, introNetworks,
blogging at MarkSylvester.com


Each of these people has an amazing back-story – all have been involved in some sort of online community or social media activity for quite a while. They are dealing with issues in their community on a daily basis and are helping to light the way for the rest of us to follow.


Join us in the conversation. Or follow along on Twitter, #introchat


Register here.

Wednesday, June 24, 2009

PreWebinar Sound Bites - a quick conversation with Mark Oehlert


I had the chance to chat with this month's webinar guest speaker, Mark Oehlert, the Innovation Specialist at the Defense Acquitition University yesterday and was inspired by what he had to say. I can't wait for tomorrows webinar when we will be able to dig into the topics even more.

The Webinar title is: "How To Overcome the Top Three Challenges to Building an Organization Dedicated to Social Learning" - and it is overarching enough to allow us a lot of latitude in where we go. You can register for the free webinar here

Not to preempt the talk (much), but the 3 Challenges are Fear, Control and Trust. Mark speaks on this topic a lot and has a lot of passion for it as I could tell in our short talk.

Here are some quotes I took down as fast as I could that could be longer conversations in their own right:

  • Social media efforts are not culturally neutral - they will change the organization
  • Disruptive Discovery - I will let Mark discuss this one live
  • Have an Organizational Development and Change Management professional on the team
  • "The truth of the organization instead of the organizational chart"
  • and my favorite: Do you trust your employees
Mark has a strong take on this topic and I am sure we are all going to learn a lot from him.

You can still register for the free webinar here

Sunday, May 3, 2009

Tweet What You Eat - Sunday Inspiration


Last week was my daughter Melissa's birthday and I had to be out of town so we missed our traditional dinner out. My wife suggested that instead of going out, that I cook instead and offer to cook her favorite meal.
"Great idea," said my daughter when I suggested it.
"So, what's your favorite meal?" I asked.
"Well, do you mean what would I want as my last meal, or what would I like to eat every day?" she replied.
"Doesn't matter, pick one."
She picked BBQ Beef Ribs, Mac and Cheese, Spinach and Chocolate Cake. Excellent.

So, yesterday I started the ribs by searing them after rubbing them with a nice mixture of spices, then placed them in the crock pot to simmer in a quart of bloody mary mix - a secret tip. I only let them slow cook for about 4 hours - just enough to tenderize, but not have the meat fall off the bones. Seems that she really likes them when she has to work a bit. After four hours I pulled them out and put them in the fridge. I then took the broth, some minced onion, Hawaiian sugar and balsamic vinegar and boiled it down for about three hours until I had a wonderfully piquant BBQ sauce that I will use to baste them when I finish them off about an hour before service.

The Mac and Cheese, while a wonderful comfort food, was begging for an 'interpretation'. My wife Kymberlee had sent me a link to a restaurant in NYC that only serves Mac and Cheese and I thought, well, what would they do on such a momentous occasion? I guess an answer would be to do a Lobster Mac, but that is a bit upscale, so I came up with some inspiration from a TV show, The Worlds Deadliest Catch, on the show you see how trecherous it is to catch crab. This led me to deciding to do a CrabMac. One thing I didn't tell you about the conversation with my daughter was that her first answer was, "Can dinner just be Bacon?". That's my girl. As Tony Bourdain said when he was here at the Arlington Theater two months ago, "Everything is better with bacon."

So here is the recipe for my (soon to be famous) CrabMac and Cheese.

  • 3/4 pound Elbow Mac (old school) or Cellantani (a corkscrew variant of elbow mac), cooked for 11 minutes in rapidly boiling salted water, I used the Cellantini
  • 1 pound fresh dungeness crab claw meat. Trader Joes has this amazing fresh crab that comes in every morning.
  • 6 green onions, diced with 6 cloves of garlic, minced and sauteed with 6 slices thick bacon cut in 1/2 inch diced
  • 4 cups Bechamel Sauce (melt 4 tablespoons butter, add 4 tablespoons flour, blend until thoroughly cooked, about 4 minutes, add 4 cups of fat free half and half, yeah I know why bother with fat free... add 1/2 teaspoon dry mustard, 1 teaspoon sweet paprika, 1 teaspoons salt and 1/2 teaspoon pepper - whisk until velvety smooth)
  • 2 cups grated extra sharp cheddar cheese
Blend the cooked and cooled pasta with the crab and bacon/onion/garlic mixture. Mix so that everything is well distributed.

Mix the cheddar cheese with the Bechamel Sauce until well blended.

Add the sauce to the pasta and blend well. It should be soupy.

In a casserole dish place half the mixture and put another cup or so of Cheddar Cheese on it. Cover with the remaining pasta mixture.

Cover the top with a bit more cheese and Panko crumbs, or breadcrumbs if you don't have Panko.

Bake for 45 minutes at 350
To compliment the Ribs and the CrabMac I am going to serve steamed asparagus, sauteed spinach and leeks and peas and carrots that I am going to make using petite carrots and sugar snap peas I found at the local produce market this morning. Hopefully the triad of vegetables will counter balance the meaty, cheesy, carbolicious goodness of the main courses.

Dessert will be a Triple Chocolate Fudge Cake served at room temperature to fully appreciate the rich flavors of the chocolate and extra strong black coffee, which is a great way to finish this rich dessert.

I am writing this several hours before dinner, so there are no pictures, except the ones in my mind of everyone licking their lips, wiping their fingers and helping my daughter celebrate the one day of the year that is uniquely her own.

Happy Birthday Melissa.